Ansco Matchbook Front Cover
Here's a hot marketing concept. To promote the low-light sensitivity of their new Super Anscochrome Tungsten color film, Ansco created this very original promotional item - an exposure guide and light source for 22 available light exposures. Ansco suggested using an exposure of 1/5 second at f2.0 while holding one of their lit matches 6 to 10 inches from the subject's face. Super Anscochrome Tungsten film, introduced in 1958, had an exposure index of 100 ASA .
Printed on the inside and back of the matchbook are exposure guides for clear flash exposures and household lighting (including candle light). The matchbook is quite large - measuring 3 1/2 x 4 inches.
The matchbook comes in a foil-lined envelope intended for mailing. The envelope announces Something HOT from Ansco. Curiously, patent number 2,189,055 is printed on the envelope. So I had to see what was patented. You'll find the patent documents on the Patents page.
Ansco Matchbook Opened
Ansco Matchbook Back Cover
Matchbook Mailing Envelope
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This page was created July 4, 2001 and updated May 25, 2005